3

Brand Portfolio Strategy and Firm Performance

Year:
2009
Language:
english
File:
PDF, 2.78 MB
english, 2009
6

Benchmarking Marketing Capabilities for Sustainable Competitive Advantage

Year:
2005
Language:
english
File:
PDF, 121 KB
english, 2005
7

Marketing and business performance

Year:
2012
Language:
english
File:
PDF, 358 KB
english, 2012
8

The Effect of Brand Acquisition and Disposal on Stock Returns

Year:
2012
Language:
english
File:
PDF, 301 KB
english, 2012
12

Reflections on Publishing in the Journal of Marketing

Year:
2018
Language:
english
File:
PDF, 221 KB
english, 2018
15

Reexamining the Market Share–Customer Satisfaction Relationship

Year:
2013
Language:
english
File:
PDF, 158 KB
english, 2013
16

Benchmarking Marketing Capabilities for Sustainable Competitive Advantage

Year:
2005
Language:
english
File:
PDF, 2.17 MB
english, 2005
17

Research in marketing strategy

Year:
2018
Language:
english
File:
PDF, 1.19 MB
english, 2018
18

Brand Portfolio Strategy and Firm Performance

Year:
2009
Language:
english
File:
PDF, 116 KB
english, 2009
21

Living standards and plague in London, 1560-1665

Year:
2016
Language:
english
File:
PDF, 6.20 MB
english, 2016
31

Consumer-Based Brand Equity and Firm Risk

Year:
2009
Language:
english
File:
PDF, 2.38 MB
english, 2009
33

Understanding Firms' Customer Satisfaction Information Usage

Year:
2005
Language:
english
File:
PDF, 3.26 MB
english, 2005
37

Internal marketing—The missing half of the marketing programme

Year:
1991
Language:
english
File:
PDF, 1.28 MB
english, 1991
41

Consumer-Based Brand Equity and Firm Risk

Year:
2009
Language:
english
File:
PDF, 137 KB
english, 2009
43

The Economic Feasibility of Shale Oil: An Activity Analysis

Year:
1978
Language:
english
File:
PDF, 759 KB
english, 1978
46

The criticality of CMO-CIO alignment

Year:
2017
Language:
english
File:
PDF, 868 KB
english, 2017